Here's a shot of a fun little work that has been on my mind for a while and recently made it into reality. It is
something of a multi-layered one liner and it is also one of those artworks that makes a whole lot more sense to
someone who has studied art than someone who hasn’t. It has occurred to me on a couple of recent
occasions that it deserves a little unpacking for those people engaging in this
project who are more interested in bikes than art. Whilst it may seem to be an obscure kind of
wacky object, it arguably references the most significant artwork made by any
artist of the last century.
One hundred years
ago a French bloke by the name of Marcel Duchamp revolutionized the idea of
making art. Up until that point the
dominant way of thinking about art making was that an artist should find a nice
landscape or still life to paint or find a model who would take off their
clothes so that they could create a statue in that person’s form. Duchamp and his mates had different
ideas. Mass manufacturing, an outcome of
the Industrial Revolution, was only a relatively recent reality and it occurred
to Duchamp that perhaps the products of this process could be considered as
art. As a bit of a smarty pants
scallywag, Marcel wanted viewers to question relationships between labour and
art, techniques and concepts and the general space in which art operated.
He made (or didn’t
make) a number of these works over time.
The most known of these include Bicycle
Wheel, a urinal, renamed Fountain and
a simple Bottle Rack. To name these artworks and this way of
approaching art making, Duchamp coined the phrase ‘Readymade’. His ‘work’ was rejected and derided by
institutions and establishments of the time but has turned out to influence
the whole of the art world of the Twentieth century in proposing that the idea
behind an art work is as important or even more so than the object that we are
presented with.
Some of you might
know of another significant artist of the last fifty years called Andy
Warhol. Most famous for his screen
prints of Campbell’s soup cans, and considered challenging during his time, Warhol
could not have conceived of this work without the prior work of Marcel
Duchamp. It is a little known fact that
whilst Andy could make great art and be a superstar he couldn’t ride a
bicycle. Here is a picture of Andy being
pushed along, grinning like a small child, pretending to ride his friend’s
bike.
If you are still
curious about the idea of a Readymade, check out my mate Hennessey Youngman
delivering streetwise knowledge on ‘How to make an Art’ (below). Hennessey also fits neatly into the broader
scope of this project in terms of examining portraiture and identity as constructed
and portrayed in a social media context.